Webflow Vs Wix | Which Website Builder to Pick?

Webflow or Wix, which website builder would be a better pick in 2023?

Read this in-depth Webflow vs Wix comparison to make a smart choice.

The fact that there is a tidal wave of new and seemingly ever-challenging website builders, it gets overwhelming to find the perfect website builder that best suits your needs.

You would also see both free and paid website builders but without a doubt, the best thing is to go for a premium website builder. The reason is the features and tools offered by paid website builder which plays a vital role in your websites’ growth and success.

It gives a boost to the website’s performance, security, speed, uptime, and indexes it well with the search engines.

As you have narrowed down your choice to the two Website builders – Webflow and Wix- both of which enjoy being at the top of the market, it becomes quite challenging to choose one. But one thing is clear- You need the best website builder.

Therefore, to help you make a wise decision for your website building journey, we will compare Webflow and Wix against several categories including Features, Themes, Ease of use and customizability, customer support, eCommerce and Blogging functionality, Pricing, and much more.

So, read till the end if you want to make the right decision.

In a hurry? Check out the summary of Webflow vs Wix comparison below.

Comparison At a Glance

About Webflow

Webflow is a full-featured website builder and a CMS that aims to empower creative professionals, freelancers, agencies, and web designers with its strong designing features. Its strong feature pack help creates several fully customizable complex sites, therefore, it’s not a better choice for beginners. Although it does not require coding yet there are code editing options available.

About Wix 

Wix is a globally recognized DIY website builder which is an all-in-one solution. Wix requires no coding and can easily be mastered by newbies thanks to its ease of use. Its AI-based concepts, limitless features, customization tools make it possible to start any type of project. Its reasonable pricing policy, App market, and template library are also appealing to many users.

1. Features
Winner: Wix. Although, both Webflow and Wix excel in the aspect of functionality, still Wix wins due to a more extensive list of features to help easily build an impressive website of any type.

2. Ease Of Use and Customizability
Winner: Wix. Wix beats Webflow in terms of ease of use with its quick and intuitive web development process. However, Webflow offers greater customization features and creative freedom but with this comes a steeper learning curve as well.

3. Templates Library and Editing:
Winner: Wix. Wix gets a close win over Webflow here as it offers free versatile high-end templates, creative freedom, and a mobile template editor. Webflow has a huge template library and greater customization freedom than Wix but templates are costly.

4. Pricing
Winner: Wix. Both of the website builders offer numerous diverse pricing plans, however, Wix provides greater value for money with its more reasonable pricing structure.

5. Blogging
Winner: Wix. Wix has an upper edge over Webflow due to its convenient way of launching and managing a blog, but Webflow provides better designing options as opposed to basic Wix blogging tools.

6. eCommerce Functionalities 
Winner: Tie. Both of them provide impressive eCommerce functionality helping you set up a fully functional eCommerce store and sell online but each targets a different customer type.

7. Integrations
Winner: Wix. Wix wins thanks to its humongous app market that provides hundreds of apps and integrations for every aspect of the website development process.

8. Customer Support
Winner: Wix. Wix has a slightly upper edge over Webflow due to greater support options, 24/7 support, and huge Help Centre as opposed to limited support hours of Webflow.

Webflow Vs Wix: Short Verdict

Wix is the absolute winner of Webflow vs Wix comparison as it prevails over its competitor in almost all categories we evaluated. Wix is without a doubt easier to use, provides high-end functionality, a huge app market, along a supportive knowledge base.

 Not only does it provide comparatively excellent blogging and eCommerce tools, but also offers all of it at an affordable cost. This makes Wix a better option for beginners and experts while Webflow is best for web professionals and designers who want complete creative freedom.

1. Features

Features are perhaps the first thing to look for in any website builder, as they give you a clear idea of whether or not the software is worth your money.

Webflow’s Features

Webflow is a full-fledged Content Management system (CMS) along with being a website builder and designer. With its wide variety of features and flexibility, it presents itself as an alternative to WordPress. With its tools, you get a top-notch website without real coding skills.

Webflow grants you an opportunity to build, design, and define your content however you’d like as it provides fully customizable content structures.  It allows you to create CMS items from apps via Zapier and to seamlessly collaborate with your team.

Setting access parameters of other team members and collaboration with clients has become straightforward with Webflow. It permits you to add custom HTML into the header and footer, dynamically change your content, use CMS API, export CMS content as a CSV, create RSS feeds, paginate collection lists, and access powerful related content tools.

Amazingly, Webflow comes up with unusual Motion design features that let you create 3D CSS transforms along with designing and adding complex interactions and animations to the site without coding.

In addition to that, Webflow offers HTML embeds, infinitely customizable forms, a simple social sharing feature to connect with people, and a responsive navigation bar that can be customized as well.

It allows you to add auto-playing background videos in a single click, a dropdown menu, interactive Google map components, and to intuitively create a fabulous carousel of images, content, etc.

Furthermore, Wix enables you to create custom 404 pages, bill your clients directly from Webflow, set up password protection across the whole site, and organize multiple projects with folders, and create custom favicons and webclip. To showcase your greatest work and to list your skills, you can make use of a public design portfolio.

Webflow goes one step ahead by also creating backups automatically which can be restored with a single click, while the current version of the website remains saved even if you restore an old version.

Your sites will have blazing-fast speed and high uptime as they are hosted via Tier1 CDN, Amazon Cloudfront, and Fastly. Moreover, you can get a custom domain name. What’s more intriguing is the fact that it allows you a staging site on webflow.io.

Website designing features at Webflow are outstanding where you get total creative freedom while you can also access CSS styling properties. It offers 2000+ web font families and Global switches. It helps you build CSS grid-powered layouts via its visual canvas that requires no coding.

Wix’s Features

Wix did its utmost in providing its users with intuitive and best features in the market thereby presenting itself as an all-in-one business solution. Aside from its two top-notch Editors, it provides tons of marketing tools, an enormous app market, and dedicated features for different types of businesses.

It comes up with an SSL certificate for security and to build visitors’ trust. It also backs up your site and enables you to restore it with a single click. In addition to that, you get a personalized email, a custom domain name, numerous social tools, and a content management system.

The storage space and bandwidth depend upon the plan you have chosen. Storage remains in the range of 500MB to 50GB while higher plans offer unlimited bandwidth.

Wix has a plethora of marketing tools under its umbrella which includes advanced SEO tools, access to impressive email marketing campaigns, and deep insight into your sight through its Analytics features that presents detailed stats and reports.

Not to forget, the Wix mobile app that helps manage your website on the run. The feasibility that its mobile app provides is up to the mark.

In addition to that Wix also provides an autosave feature and Wix Chat to be there for your users when they need you.

The star of the show is Wix ADI Editor that instantly creates an eye-catching website for you so that you get going with your business quickly. The AI technology builts the website tailored to your requirements, based on the answers to a few simple questions related to your website. You can even customize the end product with its sophisticated editing options.

Want to create a logo for your site? Wix made arrangements for that as well. It presents its Logo Maker through which you can easily create a logo for your business. It suggests a few logo designs that suit your site the best. You can pick any and customize it right there or import an already-made logo and customize it.

Wix did not stop here. It provides an enormous App market that is packed with widgets, apps, add-ons, and extensions that can be used to extend the functionality of the website builder by many folds. Some of the most prominent industry-specific offerings are Wix Store, Wix Bookings, Wix restaurant, Wix Photography, Wix Video, Wix Events, Wix Blog, etc.

In short, it is safe to say that Wix takes the lead over Webflow in terms of features as it provides an extensive feature list that deals with everything a website builder should have. Webflow’s feature-set is impressive but challenging for beginners.

Winner: Wix

2. Ease of Use and Customizability

Ease of use is one of the most significant factors to look into the website builders as you need a website builder that makes the process hassle-free with a wide array of customization options. So let’s dig deeper into the ease of use/ customizability of Webflow and Wix.

Webflow is quite an unusual hybrid as on one hand, it acts as a DIY site builder for beginners, on the other hand, it also has a complicated web design approach as it intends on empowering web developers.

But the feature pack it comes with might get overwhelming for newbies as they will get perplexed with a variety of tools and settings available across the control panel.

This is the reason the Webflow interface is not intuitive, as with lots of functionality comes a learning curve. When you land on the Editor, you will have much to browse, understand and learn. But once you are able to climb this steep learning curve you will get exceptional professional results.

Webflow provides an HTML and CSS website editor along with a wide array of sophisticated customization options for each element that welcome proficient web designers. You can also preview CSS code for each element. With Webflow’s designer, you get the full power of HTML5, CSS 3, and JavaScript without writing code.

You make use of a visual designer by moving pre-built blocks, making customizations and Webflow will translate your design into a semantic code for an optimized website.

Moreover, you can drag and drop unstyled HTML elements, reorganize elements in the navigator, create reusable symbols, adjust layouts for other devices, fine-tune typography, define global colour swatches, and make style changes across multiple elements simultaneously with a CSS-based class system

It even allows you to add custom code to the page and make tweaks to the code as you get all the features included in CSS3 and HTML5.

But, how does Wix fare in this category? Let’s find out.

Wix on the other hand is very intuitive and easy to use as it was primarily designed with inexperienced users in mind. The onboarding process is also simple, so once you sign up, you will land on its user-friendly dashboard and control panel which is skillfully designed and is quite understandable.

It aims at providing a hassle-free website building process even for newbies who have no know-how of coding or web designing so that they can easily master the platform and build their website in a matter of minutes. It has two intuitive Editors – Standard Wix Editor and Wix ADI (Artificial Design Intelligence).

Wix Editor is a simple drag-and-drop editor where you simply select your desired element, drag in with your cursor, and then drop it wherever you want to place it with no structural limitations.

Pretty simple, right?

Upon clicking any web page content, customization options pull up and everything is specifically labelled. Furthermore, for ease of use, Wix provides support in every step of web development with suggestions, prompts, and advice.

The help button is also available with features that take you straight to the appropriate support documentation. What’s amazing about it is the fact that Wix developers are constantly working on improving its simplicity without adversely affecting its high-end result.

The other is the Wix ADI tool that is somewhat intriguing and rare. Through this AI technology, Wix will ask you some questions related to your website, as a result of which it will build a whole website for you perfectly tailored to your needs. Of course, you can also further customize the site or choose to shift to Wix standard Editor.

However, as a first-timer, it may be difficult to understand the Standard Editor upon encountering a gazillion of options, but with some time, one can easily memorize and get used to the interface.

Unlike Webflow, Wix lacks some of the customization features like you are unable to modify page margins and padding between elements. Moreover, advanced typography tools are also missing in Wix.

If you want complete creative freedom you can use Velo by Wix for building advanced web applications. It allows front-end development with its intuitive visual builder, ability to connect to hundreds of APIs, and writing of your code in its built-in IDE, along with unified database management.

To cut the long story short, Wix is much easier and intuitive to use for any user type than Webflow. It provides straightforward editors to create stunning websites in no time. However, Webflow provides greater customization options and creative freedom than Wix while its design features are much more advanced as well.

Winner: Wix

3. Template Library And Editing

Templates make the website building process quite easy and efficient while it is the main feature that can make eyeballs of visitors stick to your site. So let’s check how Webflow and Wix stack up against the template library and its editing.

Webflow comes up with a rich template library as it provides over 500 HTML5 responsive website templates out of which around 40 templates are free. The paid templates are priced mostly in the range of $24 to $79 but some also cost up to $149.

All of the templates are neatly arranged into various categories to make browsing of templates easier. The categories include Blog, Travel, Business, design, technology, photography, marketing, and so on. You can also choose a template for each web page that includes a homepage, about us, review, contacts, etc.

If somehow, you don’t find any of these templates to meet your demand, you can choose a blank canvas and customize it from scratch. Moreover, all of Webflow’s templates are mobile-responsive. If a user requires to export the website code as a CSV file, this can also be done conveniently at no cost.

It also grants a preview option, where you can closely check the details of each page on the template and how it looks on different devices like desktop, tablet, and mobile.

With Webflow you can customize the templates in any of the two modes – Designer or editor. Designer works like WordPress Elementor plugin while with the Editor mode you can effectively edit the available webpage content. Furthermore, you can also integrate Zapier for team collaboration.

Let’s see what Wix has to offer in comparison.

Wix encompasses one of the most impressive and versatile template libraries amongst website builders. It has an extensive collection of 500 enchanting templates based on HTML5 that makes your site stand out from the crowd.

These templates are properly divided into 18 major categories like Business, Design, Video, Photography, Fashion, Podcast etc. These are in turn categorized into numerous tabs enabling you to find the perfect website template easily. Unlike Webflow, Wix does not charge you for templates, which is quite impressive.

The templates are responsive by default, which means that they adapt to all screen types, although some reports suggest that these templates are not fully adaptive after all. You can also preview the theme before selecting it.

Furthermore, it allows convenient editing of the mobile version of the website, however, the edits made in mobile mode will not appear in the desktop version.

If you somehow fail to find the right one for you, you can also choose a blank template, just like in Webflow, and build it from scratch.

In addition to that, the templates are fully customizable. You can edit content, add images and elements, while some other changes are also possible. Wix has no layout restriction, so the elements can be placed anywhere you want to place them.

But the major downside of Wix is that you are not allowed to switch to other templates mid-way therefore, when choosing a template, choose wisely so that you don’t regret it later.

When it comes to the Template Library and its editing, Wix gets a close win over Webflow due to its impressive and top-notch template collection which is free as well. However, Webflow has high-end template editing options as it is geared towards professional webmasters.

Winner: Wix

4. Pricing Plans

Now that you have gone through what these website builders have to offer, let’s take a look at how much these will cost you.

Webflow offers variable pricing plans for different customer types. It comes with a forever Free plan with full design control, however, it has certain limitations and will run on trial status. You are limited to 2 projects which are published to a webflow.io subdomain. Moreover, an ad banner will be displayed on the homepage.

Once you are done exploring the website builder with its free plan and decide to upgrade to a premium package, you will be offered two major types of payment plans: Site plans and Account plans. Each of these is in turn divided into further 2 categories.

Site plans target mainly individuals and businesses who wish to create their own site. It can be used to create personal sites, blogs, business sites, and to enable checkout on eCommerce stores. It has two categories; Website Plans (starting at $15 a month) and eCommerce plans (starting at $42 per month).

Website plans offer 4 packages as described below:

The eCommerce plans comprise 3 packages which are as follows:

Account plans are the second major type intended for web professionals and agencies that launch several websites for clients. It comes with additional features and collaboration tools along with large hosting packages allowing you to add more projects or create a shared dashboard.

It has two categories; The Individual plans (starting free) and Team plans (starting at $42 billed monthly)

Individual plans have 3 packages as elaborated below:

Team plans in turn encompass 2 pricing plans which are as follows:

You can either pay on a month-to-month basis or choose to pay upfront for a year which will save you 15% of the total cost. Furthermore, you can cancel the subscription any time, but will not get a refund while the plan will remain active till the end of the current billing period.

Now let’s take a look at Wix’s pricing.

Wix also comes up with a forever-free plan to explore its basics and test its functionality. But as expected, it has several limitations. Firstly, you won’t have a custom domain and an eCommerce store can not be built.

It contains Wix ads, no access to Google Analytics and online payment processing, while you are also restricted to 500 MB of storage and bandwidth. Nonetheless, you get all templates, web design features, and top-class web hosting for free.

Therefore, to have greater functionality you must have a premium plan. Wix splits premium plans into Website plans (starting at $4.5 a month) and eCommerce plans (starting at $17 a month). The former is best for showcasing a professional personal site, business site, blog, or portfolio.

The latter is used for creating an eCommerce store with a complete eCommerce feature-suite and is essential for accepting online payments.

The pricing structure of Wix Website Plans is as follows:

The pricing structure of Wix Business and eCommerce plans is as follows:

Wix offers a 14-day money-back guarantee as well, so if in case it does not pan out, you can ask for a refund within 14 days of the subscription.

In brief, Both of them provide versatile pricing plans for all kinds of user categories – beginners, business owners, and web design experts. However, Wix takes the lead over Webflow due to more affordable pricing plans.

Winner: Wix

5. Blogging Tools

With an increasingly saturated market, to stand out from the crowd, you need a website builder that helps you build a professional-looking blog. So, how do Webflow and Wix help you create a perfect blog?

Webflow is a powerful platform for blogging. It provides a top-notch CMS (content management system) that can be used to upload and manage blog posts.

You start by choosing a perfect CMS template and then customize it accordingly. It allows you to change typography, edit layout and style, customize your content types, social sharing, helps rock your SEO with its auto-generated meta-description, titles, and Open Graph settings, and also lets you add alt tags to images.

Furthermore, at Webflow you can do on-page editing which is quite impressive.

For editing blog posts, Webflow provides loads of designing options that can get complicated for some. Likewise, launching a Blog on Webflow is not as easy as on Wix.

Here’s how Wix compares in this category.

Wix also offers powerful blogging features that can be activated by adding Wix Blog from the App market into the website.

Start with choosing a blog template and then manage the blog content via the Wix dashboard. Wix Blog enables you to create and edit blog posts, customize templates, connect multiple authors to the post, add tag clouds, categorize posts, pick a featured image, adjust SEO parameters, enable and manage comments, and also share on other social media platforms.

There is also an opportunity to write and manage blog posts from a mobile phone. Overall blogging functionality of Wix is basic yet easy to use.

In conclusion, Wix wins in the Blogging category as it allows you to easily launch and customize a blog. In contrast, Webflow require more effort and time and comes with a learning curve, however, its designing features are better.

Winner: Wix

6. eCommerce Functionality

Let’s go through the eCommerce functionality of both Webflow and Wix to see who wins in this category.

Webflow has a powerful integrated eCommerce engine that provides tons of eCommerce tools and features to launch a feature-laden eCommerce store without coding knowledge. In designing, you get complete layout control without coding, where you can customize homepage layout, gallery pages, checkout, cart, and craft custom interactions and animations.

Webflow gives you an opportunity to sell all types of physical and digital products while allowing adding of custom fields and unique product variants. Moreover, you can customize shipping rules and delivery options as well.

It automatically calculates taxes and generates meta titles and descriptions. Webflow also allows you to integrate Zapier and analytics tools, run impactful discount and ad campaigns, email marketing, and sell on other social media platforms.

Let’s see what Wix brings to the table in comparison.

Wix has a robust Commerce engine that helps create a fully functional store primarily for small and medium-sized businesses. Wix store offers an intuitive store creation process that can then be managed through a visual interface.

You can list unlimited digital/physical items you plan to sell, adjust SEO parameters, add multiple images and edit eCommerce templates.

To make the most of its web store potential make sure to sign up for its eCommerce plan. You can view detailed analytics, set shipping rules, show window display parameters, and make use of over 50 payment gateways like PayPal.

Wix even translates your store into 90+ languages for you to reach the greater community, offers dropshipping and print-on-demand features. Additionally, you can manage your store on the run through a mobile application as well.

Both Webflow and Wix provide exceptional eCommerce features for you to sell online easily. However, Wix is better for small and medium-sized businesses while Webflow is better for a complicated and feature-laden eCommerce store.

Winner: Tie

7. Integration

Now let’s take a look at what Webflow and Wix bring to the table when it comes to integrations.

Webflow lets you install plugins and integrations from its extensive list of options which are divided into several categories to make navigation easier. It provides analytics tools to analyze and test different designs like The Facebook Pixel, Optimizely, Google Analytics, etc.

It encompasses a myriad of integrations under content engagement, marketing, email marketing such as StoryChief, Proof, Livechat, Drift, Mailchimp, ActiveCampaign, and much more.

There is access to install third-party form tools and a collection of tools for faceted navigation like Isotope, Additionally, you also get access to multiple social integrations like Facebook, Pinterest, Twitter, Instagram, EmbedStries, etc. The website builder also gets you access to Zapier integration to let you connect with a number of other apps.

You can buy domains from right inside Webflow, from domain registrars like Wix, Yahoo, Dreamhost, GoDaddy, etc. Users can make use of multiple payment processing gateways like PayPal, Stripe, and Amazon Payments.

The system impresses its users due to its Lightbox Gallery, After Effect, and Lottie integration that helps create a stunning image gallery.  Moreover, at Webflow you get access to an image library and multiple element highlight modes.

Now, let’s take a look at what Wix has to offer.

Wix, on the contrary, boasts an extensive App Market that encompasses hundreds of apps, widgets, add-ons, and extensions,  ensuring increased functionality and ease of use in every aspect of the website development process.

Some of the apps are free while others are paid, so you can choose to pick any interaction you wish. Other than that, a multitude of options is also available in the control panel as well.

These are divided into some major categories that are also further categorized for your convenience. Some apps and integrations help increase your customer base with its marketing and Analytics tools like Simple Affiliate, Mailchimp, GetTraffic, visitor analytics, Privy, Google ads, etc.

The system provides a Wix Store integration, Amazon, Etsy Shop, Printful Modalyst, along with 88 other apps to sell online, manage inventory, shipping, and accounting.

Feel free to make use of creative tools like Visual Stats bar, Photo Editor, etc. Additionally, Wix Blog, Wix forms, Wix Chat, Live chat support, and other 50 such apps enhance customer interaction. Finally, The Media and Content tools are impressive as well such as Wix Video, Wix Music, TubePress and so much more.

There is no doubt that these apps and widgets give a boost to the system’s functionality.

In short, Wix wins this lap as it boasts an enormous App Market that provides you with everything you need for your website development.

Winner: Wix

8. Customer Support

When you subscribe to a website builder, you need to be sure that there will be someone to lend a hand, when needed. So let’s review the support of Webflow and Wix.

Webflow offers multiple self-help resources at its University section that comprises plenty of online courses and lessons that cover a wide range of topics for learning, hence helping you climb the learning curve.

Alternately, you can ask queries on Webflow’s community forum to interact with active users, read blogs to discover important information, and peruse Ebooks and guidelines.

When it comes to tech support, you can contact them through Email which is active Monday to Friday from 6 a.m to 6 p.m PT. They usually answer back within 24-48 business hours. You can also send support tickets or hire a Webflow expert to help you with design, development, and marketing projects.

Wix is there for you when you need it. The Wix knowledge base is enormous containing articles covering each topic through in-depth step-by-step tutorials and how-to videos. All of these are neatly arranged for easier navigation.

Moreover, you can learn a lot on various topics through Wix Blog and the Wix encyclopedia. 

Speaking of tech support, you can contact the Wix support team via Email or 24/7 callback service while live chat is now available in some regions. Email support may take time, however, a callback request is responded to within 2 minutes. Furthermore, with the Premium plan, you get access to VIP support.

Speaking about customer support, Wix closely wins over Webflow due to more support means and an extensive Help centre. On the other hand, Webflow offers full-fledged courses but has limited time support.

Winner: Wix.

Final Thoughts

Webflow and Wix, both are the most popular website builders in the market each having features geared towards different target audiences. If you want an easy and uncomplicated all-in-one website builder, Wix is the best choice.

It grants a top-notch template library, the finest features in the market, reasonable pricing plans, and amazing ease of use that equally covers the needs of both beginners and experts. The customer support, blogging and eCommerce tools, and intuitive editors also make Wix outstanding.