Hashtags can be the secret sauce that takes your Instagram Reels from “meh” to viral. Whether you’re a small creator or a brand looking to grow, using hashtags the right way in 2025 is key. But don’t worry—it’s not rocket science. Let’s break it down together.
Why Are Hashtags Important?
Hashtags help people find your content. Think of them like little signs guiding users to your Reels. When someone clicks or searches a hashtag, they see a feed of videos using that tag. If yours shows up, boom—new eyeballs!
Types of Hashtags You Should Use
Mix it up! Don’t rely on just one kind of hashtag. Use a combo of:
- Trending hashtags – What’s poppin’ right now? Jump on it.
- Industry-specific hashtags – Let your niche people find you.
- Branded hashtags – Great for personal or business branding.
- Challenge or theme hashtags – Perfect when you’re joining Instagram trends.
How Many Hashtags Should You Use?
Instagram allows up to 30, but less is more. In 2025, sweet spot alert! Aim for:
- 4 to 8 hashtags per Reel – Just enough to help you without feeling spammy.
Using too many can confuse the algorithm. Too little and you might get lost. Find that balance.
How to Find the Right Hashtags
This is where the fun starts! Get creative:
- Use Instagram search – Type keywords and see what pops up.
- Spy on similar creators – See what’s working for them.
- Try hashtag generator tools – Super helpful and easy.
Also, keep a rotating list of hashtags you love. That way, you’re never stuck.

Where & How to Place Your Hashtags
You can add them in two places:
- In the caption – Right after your message.
- In the first comment – Looks cleaner but still works!
Both work well, so try and see what fits your style. Want to look pro? Keep your caption short, then drop the hashtags in the first comment.
Tips to Win with Hashtags on Reels
- Be relevant – Don’t use popular tags that don’t match your content. Instagram knows!
- Update often – Trends change, so keep your tag list fresh.
- Use location tags – Helps local audiences find you.
- Test, test, test – Try different combos and track what brings the most views.
Oh, and a HUGE tip—don’t copy-paste the same hashtag set every time. Mix things up!
What NOT to Do
- Don’t use banned hashtags. They hurt your visibility.
- Don’t use hashtags that don’t match your video at all.
- Don’t overdo it. Spammy is never stylish.

Great Example Hashtag Sets
Need some starter packs? Don’t worry, we got you:
Fitness Reel:
- #FitnessJourney
- #DailyWorkout
- #ReelFit
- #HomeGymVibes
DIY Craft Reel:
- #CraftyLife
- #DIYInspo
- #ReelCreativity
- #PinterestInRealLife
Fashion Reel:
- #TrendAlert
- #OOTDReel
- #StyleInspo
- #ReelFashion
Get it? Tailor your tags to your topic!
Track What Works
Use Instagram Insights to see how many views came from your hashtags. If some are performing better—stick with them! Toss any that aren’t delivering.
Final Thoughts
Hashtags are powerful—but only when used smartly. Keep your set fresh, on-brand, and fun. Watch those views climb, and most importantly, enjoy the creative ride!
Now go out there and Reeeel it in!