How To Redirect a WordPress Site

Redirects play a crucial role in managing the flow of traffic on your website. Whether you’re restructuring your WordPress site, changing domain names, or fixing broken links, knowing how to implement redirects is a valuable skill for any WordPress user. In this guide, we’ll explore the process of redirecting a WordPress site, with a special focus on the efficient tool – WP 301 Redirects.

Understanding Redirects

Understanding Redirects

A redirect is a way to send both users and search engines to a different URL than the one they initially requested. There are several types of redirects, but the most common one is the 301 redirect, which signifies that the content has been permanently moved to a new location.

Why Use 301 Redirects?

1. Preserving SEO Value: Implementing 301 redirects ensures that search engines understand that the content has moved permanently, transferring any SEO value from the old URL to the new one.

2. Enhancing User Experience: It prevents visitors from encountering dead ends or 404 errors, providing them with a smooth and uninterrupted browsing experience.

3. Fixing Broken Links: When you change the permalink structure or delete a post/page, you risk creating broken links. Redirects help resolve this issue.

4. Changing Domain Names: If you’re rebranding or changing your domain, 301 redirects are essential to maintain traffic and rankings.

Introducing WP 301 Redirects

WP 301 Redirects is a powerful and user-friendly WordPress plugin designed specifically for managing redirects. It simplifies the process and offers a range of features that make it a standout choice:

– Simple Interface: The plugin boasts an intuitive interface that makes setting up redirects a breeze, even for beginners.

– Bulk Redirects: You can set up multiple redirects at once, saving time and effort.

– Wildcard Redirects: WP 301 Redirects allows you to create wildcard redirects, which can be particularly useful for redirecting entire sections of your site.

– 404 Error Monitoring: The plugin monitors your site for 404 errors and provides suggestions for setting up redirects.

– Import/Export Functionality: You can easily import and export your redirects, making it convenient for backups or transferring to a new site.

How To Redirect a WordPress Site Using WP 301 Redirects

How To Redirect a WordPress Site Using WP 301 Redirects

Now, let’s walk through the steps of redirecting a WordPress site using the WP 301 Redirects plugin:

Step 1: Install and Activate WP 301 Redirects

1. Log in to Your WordPress Dashboard: Navigate to the Plugins section and click ‘Add New’.

2. Search for WP 301 Redirects: In the search bar, type ‘WP 301 Redirects’. Once you find it, click ‘Install’ and then ‘Activate’.

Step 2: Access WP 301 Redirects

1. Navigate to the Plugin: In your WordPress dashboard, go to Settings > 301 Redirects.

Step 3: Setting Up Redirects

1. Add a New Redirect: In the ‘Redirects’ tab, enter the old URL in the ‘Request’ field and the new URL in the ‘Destination’ field.

2. Choose the Type of Redirect: Select ‘301 Permanent Redirect’ from the dropdown menu.

3. Save the Redirect: Click ‘Save Changes’.

Step 4: Test the Redirect

1. Open a New Tab: In your browser, open a new tab and type in the old URL. You should be automatically redirected to the new URL.

Step 5: Managing Redirects

1. Edit or Delete Redirects: In the ‘Redirects’ tab, you can edit or delete existing redirects as needed.

2. Import/Export Redirects (Optional): If you have a large number of redirects or want to back them up, you can use the import/export functionality.

Step 6: Monitor for 404 Errors (Optional)

1. Enable 404 Error Monitoring: In the ‘Settings’ tab of WP 301 Redirects, you can enable 404 error monitoring to receive notifications about potential broken links.

2. Set Up Redirects from 404s: If you receive notifications, you can easily set up redirects directly from the 404 error log.


Mastering the art of redirecting in WordPress is an essential skill for any website owner or administrator. With WP 301 Redirects, the process is streamlined and user-friendly, making it accessible to users of all levels of expertise. Whether you’re restructuring your site or rebranding, understanding how to implement redirects will help you maintain a seamless user experience and preserve your SEO value. Happy redirecting!

By antonia

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