Gifting is one of those small touches that customers love and finance teams appreciate—when it’s set up properly. Doing it with ad-hoc fields or custom code often breaks inventory, tax, and reporting. Gift Wrapper solves the whole flow inside WooCommerce: add configurable gift wrap and gift messages on product pages, in the cart (per line item), and at checkout—while treating wraps as real products you can price, tax, stock-track, and analyze.
If you sell books, toys, cosmetics, home décor, or run seasonal campaigns, it’s a quick way to raise AOV, reduce friction for last-minute buyers, and make your brand feel more premium.
What Gift Wrapper actually does
Multiple touchpoints: Offer wrap on the product page, on each cart item, and/or at checkout for the whole order.
Gift messages: Add an optional note field wherever it makes sense.
Wrap as products: Wraps are created as WooCommerce products. That means inventory control, separate tax classes, and clean line items on invoices and emails.
Rules and exclusions: Show wrap only for the products or categories you want; exclude bulky or fragile items in a click.
Per-item flexibility: Customers can add more than one wrap to a product, or wrap only specific items in a multi-item cart.
Customizable UI: Keep it simple with a checkbox above “Add to cart,” use a slide-down panel, or open a modal.
Builder + i18n: Includes an Elementor Pro widget; fully internationalized and WPML-compatible.
Why the “wrap as products” approach matters
Treating wraps like real products has three practical benefits:
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Tax compliance: Apply a different tax class to wrap than the merchandise if your jurisdiction requires it.
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Inventory: Keep stock for premium papers or limited seasonal boxes. When a style runs out, it stops showing.
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Reporting: Because wrap appears as its own line item, you can measure wrap revenue, attachment rate, and AOV impact in WooCommerce reports (and segment in GA4 if you want).
Setup: from zero to gift-ready in 10 minutes
1) Create your wraps
Add products like “Holiday Paper,” “Classic Wrap,” “Premium Box.” Set prices (e.g., €3.99 / €7.99), tax classes, and stock if limited.
2) Decide where to offer wrapping
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Product page: Add a checkbox or button above/below “Add to cart.”
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Cart page: Let shoppers add/edit wrap per line item (great for multi-gift orders).
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Checkout: Offer a global “wrap the order” option, or a standalone gift note.
3) Set rules and exclusions
Exclude categories like “furniture” or individual SKUs that don’t wrap well. Create separate “wrap groups” if you want different choices on PDP vs checkout.
4) Choose the UI
Checkbox for speed, modal for showcasing multiple styles (thumbnails help). On mobile, ensure obvious close actions and large tap targets.
5) Test the flow
Add two products; wrap only one on the PDP; add a global note at checkout. Confirm:
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Wrap shows as a separate line item (if chosen) with the right price/tax.
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Emails and the thank-you page list wrap details cleanly.
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Inventory decrements when you use limited-stock papers.
Real-world use cases
Seasonal campaigns
Enable a “Holiday” set each November with themed papers. Price premium wraps higher; feature them with images in a modal for better conversion.
Corporate gifting
Let buyers add notes and wrap per item in the cart to separate gifts across recipients within one order. Clear line items simplify invoicing and fulfillment.
Last-minute buyers
On PDPs for popular gift SKUs, place the wrap control above “Add to cart” to catch high intent and reduce cart edits later.
Merchandising tests
Run a two-week test: PDP offer vs checkout offer. Compare attach rates and AOV to pick a default placement.
Best practices for UX and ops
Make value explicit
“Add gift wrap (€3.99) + gift message” performs better than “Gift wrap available.”
Limit message length
Cap at ~150–200 characters and show a counter; keep packing slips readable.
Use pictures for choice
If you offer multiple styles, add thumbnails. Visuals sell the upgrade.
Exclude headaches
Heavy items, odd shapes, or drop-shipped products can be excluded by category so ops doesn’t get stuck.
Name wrap SKUs clearly
Use distinct SKUs per wrap style so reporting and picking are unambiguous.
Measuring performance
Because wraps can be separate line items, it’s straightforward to measure:
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Wrap attach rate: orders with ≥1 wrap / total orders.
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AOV lift: compare average order value for orders with vs without wrap.
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Seasonality: segment October–January vs the rest of the year.
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Style preference: revenue per wrap SKU to decide what to restock.
If you send e-commerce events to GA4, include wrap line items so you can build quick comparisons in explorations.
Compatibility notes
Elementor: An Elementor Pro widget is included, so placement and styling on PDPs is easy.
WPML & translation: The plugin is fully internationalized; strings can be localized (there’s also a simple “translator” settings page).
Cart behavior: Customers can add, edit, and remove wrap on the cart page—handy for multi-gift orders.
Line item vs attribute: If you prefer a minimalist approach, you can show wrap as an attribute on the product rather than a separate line item. When tax/inventory/reporting matters, use the line-item mode.
Pricing snapshot
Based on the site’s public pricing:
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1 site: $49/year (lifetime $89)
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5 sites: $89/year
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100 sites: $159/year
One decent seasonal campaign usually pays for the license. Always check the pricing page for current rates.
Free vs PRO—where to start
If you want to test the flow first, install the free plugin on WordPress.org: Gift Wrapper.
When you’re ready for full configuration, exclusions, UI variations, and template overrides, go PRO (linked on the plugin name at the top).
FAQs
Can wraps be taxed differently from products?
Yes. Assign a different tax class to wrap items.
Can I track stock for limited papers?
Yes. Wraps obey standard WooCommerce stock controls.
What if I only want a simple checkbox?
That’s supported; a single “add wrap for €X” checkbox above “Add to cart” is often perfect.
Can customers edit wrap later?
Yes, on the cart page they can add/remove wrap per line item and adjust notes.
Does it work with composite/bundle products?
The plugin lists compatibility with popular extensions like Mix and Match and Composite Products (beta). Always test on staging for edge cases.
Final take
Gift options work when they’re easy for shoppers and reliable for your team. Gift Wrapper nails both sides: simple controls on PDP/cart/checkout for customers, and clean line items for tax, inventory, and analytics on the back end. Start with a basic checkbox on your top gift SKUs, add a global gift note at checkout, and iterate toward a seasonal set with images as you see attach rates climb.
