Category: Blog

Zero-Trust in SMBs: Practical Steps

In today’s increasingly interconnected digital landscape, cybersecurity is no longer a concern exclusive to enterprise-level organizations. Small and medium-sized businesses (SMBs) are becoming frequent targets for cyber-attacks due to often…

Customer Research: Jobs-to-Be-Done in Action (2025)

In today’s business environment, where customer preferences shift rapidly and new technologies reshape industries overnight, understanding what truly drives customer behavior has never been more critical. Among the many frameworks…

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